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Explore our latest thinking, case studies, and practical insights for Medical Excellence teams.

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All Topics Artificial Intelligence Digital & Omnichannel Digital Opinion Leaders Field Medical HCP Engagement KOL Insights KOL Social Listening Measuring Impact Medical Affairs Medical Affairs Leadership Medical Excellence Medical Insight Lead Medical Operations MSL Effectiveness

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Webinar

How Medical Affairs Teams Can Simplify Omnichannel Strategy

April 17, 2026

Side-by-side professional headshots of Scott Thompson and Justin Kulovsek on a dark blue branded webinar graphic from Acceleration Point. The image represents a practical guide for digital marketers navigating compliance, channel readiness, and campaign p

Webinar

How Digital Marketers Can Navigate Medical Affairs Omnichannel

April 15, 2026

Side-by-side professional headshots of Scott Thompson and Anna Rathwell-Davey on a dark blue branded webinar graphic from Acceleration Point. The image represents a practical webinar on questioning frameworks that help MSLs and Field Medical teams generat

Webinar

4 Questions for Better Insight Generation in Medical Affairs

June 26, 2025

A presenter stands before an engaged audience in a professional conference setting, viewed from behind. Attendees in business attire face the speaker, suggesting a formal educational or scientific session. The image represents the in-person engagement and

Article

Social Monitoring for Medical Congresses: A Guide for Medical Affairs Teams

February 14, 2025

A diverse group of six professionals standing together and cheerfully holding oversized speech bubble props in various colors against a neutral background, tagged as an Acceleration Point article. The image represents the concept of multiple voices contri

Article

The Role of Digital Opinion Leaders at Medical Conferences

December 19, 2024

Two white chess pieces -- a rook and a knight -- stand on a surface in the foreground while a person writes in the background, against a soft blue backdrop. The image represents strategic planning and coordinated decision-making in KOL engagement for co-c

Article

Navigating the Complexity: Key Challenges in KOL Engagement for Co-Commercialization Agreements

May 17, 2023