4 Questions for Better Insight Generation in Medical Affairs
The right questions unlock better insights -- and better decisions. Scott Thompson and Anna Rathwell-Davey share four questioning frameworks MSLs and Field Medical leaders can use immediately in HCP engagements.
Whether you’re an MSL, insight lead, or field medical leader, this conversation delivers practical frameworks — from TED questions to belief probing — that you can apply immediately.
What You’ll Learn:
- The 4 types of insight-generating questions
- Why “too many things to listen for” is a common challenge — and how to overcome it
- How to avoid sounding like you’re interrogating an HCP
- Techniques to practice active listening and questioning with precision
Connect with Anna on LinkedIn: https://www.linkedin.com/in/anna-rathmell-0193132b/
AI Tool Anna discussed during the webinar: https://smartwinnr.com/
#MedicalAffairs
[0:00] Introduction & importance of powerful questions
[2:00] Common challenges in gathering insights
[5:00] Four types of questions that generate insight
[10:00] Practicing clarify, implication, and discrepancy questions
[21:00] Information questions: High-level, TED, and belief
[29:00] Building questioning skills through practice
[36:00] Leveraging AI & team exercises to improve
[42:00] Dos, don’ts, and final Q&A
[51:00] Key takeaways & next webinar preview
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