A Digital Marketer's Survival Guide to Medical Affairs Omnichannel

What happens when a seasoned digital marketer crosses into Medical Affairs for the first time? In this Acceleration Point webinar, Justin Kulovsek — who built his career in agency, commercial, and now Medical Affairs digital strategy — shares the challenges he encountered and the practical frameworks he developed to overcome them.

This webinar is built for digital marketers brought in to support Medical Affairs omnichannel initiatives, and for Medical Affairs leaders who want to help their digital partners succeed. From the compliance conversation you need to have on week one, to the four-question intake tool that prevents campaigns from stalling, this webinar covers the practical fundamentals of operationalizing digital and omnichannel in a Medical Affairs environment.

In this webinar:

• Why digital marketers need to rethink their approach from day one in Medical Affairs
• The four most common challenges: outcome measures, compliance, lost in translation, and field team friction
• The proactive vs. reactive content framework — and why it's the foundation of every compliance conversation
• How to assess channel readiness and set realistic expectations with Medical Affairs leadership
• The crawl-walk-run approach: why starting with one channel and one campaign is the right strategy
• How to position digital as a partner — not a threat — to field medical teams and MSLs
• The four-question intake tool for planning any Medical Affairs digital campaign
• Q&A: measuring outcomes, mapping channels to the scientific journey, AI in Medical Affairs omnichannel, and real-world campaign examples

Connect with Scott Thompson on LinkedIn: https://www.linkedin.com/in/medical-excellence

Connect with Justin Kulovsek on LinkedIn: https://www.linkedin.com/in/justinkulovsek/

Acceleration Point webinars bring Medical Affairs and Field Medical leaders together to share practical insights, emerging strategies, and real-world perspectives on the challenges shaping the industry. Each session is designed to support the professionals driving scientific exchange, field medical excellence, and Medical Affairs transformation.