How to Demonstrate and Communicate the Impact of your Medical Affairs Team

Demonstrating the value of Medical Affairs is one of the field's most persistent challenges -- and most teams are still trying to tell their impact story using activity-based metrics that never quite land with leadership. In this webinar, Acceleration Point Co-CEO Scott Thompson, VP of Medical Excellence Linda Traylor, and Renu Juneja, Head of Clinical Operations Program Management at Johnson & Johnson Innovative Medicine, walk through the MedImpact Model: a practical framework for separating impact, contribution, and execution so Medical Affairs teams can build a credible, measurable story that resonates across the organization.

What You'll Learn:

• Why activity metrics fail to communicate Medical Affairs value -- and how to define impact in terms of HCP beliefs, clinical behaviors, and scientific awareness instead
• How to build and track HCP mindset alignment statements that give field teams a consistent, structured way to capture leading indicators of change after every interaction
• How to connect each team's contribution -- field medical, SCICOM, medical education -- to the impact story through specific outcomes, meaningful measures, and a clear narrative
• How to apply ruthless prioritization and capacity planning at the execution level so teams are set up to deliver on the outcomes they've committed to

Speakers:

Scott Thompson CEO, Acceleration Point

Scott has spent over 15 years helping Medical Affairs organizations build more effective engagement and impact programs. He brings the full MedImpact Model framework to this session -- connecting field execution back to medical strategy and measurable organizational impact.

Linda Traylor Senior Advisor, Acceleration Point

With nearly 25 years in Medical Affairs, Linda brings hands-on experience from both the leader and practitioner side -- having built and led field medical and medical excellence functions across multiple therapeutic areas. She co-facilitates the MedImpact framework with teams navigating the shift from activity reporting to meaningful impact measurement.

Renu Juneja, PhD, Head of Scientific Evidence and Communications, Oncology Medical Affairs, Johnson & Johnson Innovative Medicine

With over 25 years in Medical Affairs, Renu brings deep expertise in scientific communications, publication strategy, KOL engagement, and MSL enablement. A recognized Medical Affairs leader, she has held senior roles at Johnson & Johnson, AstraZeneca, and Novo Nordisk, and serves as a contributor to the MAPS Medical Affairs Textbook. Her perspective on measuring and communicating Medical Affairs impact is grounded in the realities of leading large-scale oncology medical teams.

[00:00] Introduction and Speaker Introductions
[03:10] Top Challenges of Telling Your Impact Story
[09:02] Framework for Measuring Impact
[12:48] HCP Mindset Alignment
[26:21] Understanding HCP Alignment on Quality of Life Measures
[30:23] Defining and Measuring Impact in Medical Affairs
[39:24] Prioritization and Execution for Success