MAPS 2024 Conference Highlights | Acceleration Point | Resources

Every year, the Medical Affairs Professional Society (MAPS) brings together leaders across pharma and biotech in the largest global gathering of Medical Affairs professionals each year. This year's conference focused on several important themes Medical Affairs teams are focused on, including communicating the impact of their team, why strategy matters when it comes to finding a reliable insights partner, and the influx of Generative AI in Medical Affairs. Below are key highlights from this year's conference.

Key Takeaways:

MAPS Americas 2024 brought Medical Affairs and Field Medical leaders together in San Juan, Puerto Rico, to discuss impact measurement, insights strategy, and Generative AI.
Medical Affairs teams often struggle to communicate their value. Acceleration Point's VP of Medical Excellence, Linda Traylor, led a workshop on building a quantifiable impact story.
Choosing an insights technology partner requires more than evaluating features. Alignment with an organization's mission and strategy matters just as much as the platform itself.
Kwello's ElsieAI, a Medical Affairs Insights Assistant, extracts insights from complex data and lets users engage with that data through chat-like, citation-backed conversations.

Why Does Communicating Medical Affairs Impact Matter?

We heard directly from Medical Affairs leaders at this year's conference that communicating the value of their Medical Affairs team across the organization is a significant challenge. In a workshop with Renu Juneja, Head of Clinical Operations & Program Management at Johnson & Johnson Innovative Medicine, and Joseph Cha, Director of Global Medical Excellence at AbbVie, Acceleration Point's VP of Medical Excellence, Linda Traylor, shared how Medical Affairs can share their impact story with quantifiable results. For more on this challenge, see How to Showcase the Impact of Medical Affairs.

Attendees of the workshop came away with an understanding of how to tell a story that relates to their organization's medical plan and how quantifying key measures helps illuminate a team's efforts with the broader organization.

Connect with our team to learn how to apply the impact model discussed during the workshop to your team and organization.

Why Does Strategy Matter for an Insights Partnership?

There is a host of technology that can help capture and analyze insights, but not all platforms should be treated equally. As our team spoke to Medical Affairs leaders at our booth in Puerto Rico, we consistently heard that many companies exhibiting at this year's conference may have innovative technology, but that does not ensure alignment with the goals and challenges pharma and biotech are facing. Choosing a Medical Affairs Platform means weighing strategic fit as heavily as feature sets.

With the Kwello platform, users have access to technology that aligns with their mission combined with a unique approach and dedicated service. Our Accelerated Insights approach focuses on strategic insight gathering and analysis to enhance patient care and organizational success. This approach, paired with collaborative partnership with our team, brings an informed point of view focused on creating actionable steps and quantifiable outcomes.

How Is Generative AI Advancing Medical Affairs?

Artificial intelligence has catapulted into the forefront of discussion over the past year across many different industries and functions. Medical Affairs is no different. At Kwello, we launched ElsieAI, a Medical Affairs Insights Assistant, our latest solution specifically designed to extract valuable insights from complex insight data, enabling Medical Affairs teams to make informed decisions while saving time and energy. For a broader look at this shift, see How Medical Affairs Teams Can Use Generative AI.

ElsieAI is trained to navigate the intricacies of scientific information coming from teams' insight data, providing actionable steps backed by citations. ElsieAI enables Kwello users to engage in chat-like conversations with their insight data and empowers them to uncover key trends through dynamic prompts.

Need Insights Help?

Learn more about Kwello by visiting our website and connect with our team to discover how we can help strengthen your insights process.

Frequently Asked Questions

What is the MAPS Americas Annual Meeting?

The MAPS Americas Annual Meeting is hosted by the Medical Affairs Professional Society (MAPS) and brings together Medical Affairs and Field Medical leaders from across pharma and biotech. The 2024 meeting took place in San Juan, Puerto Rico.

Why is communicating Medical Affairs impact a common challenge?

Many Medical Affairs teams struggle to show their value across the organization because their contributions are not always tied to quantifiable results. Building an impact story that connects to the organization's medical plan helps close this gap.

What should Medical Affairs teams look for in an insights partner?

Teams should look beyond a vendor's technology alone and evaluate whether an insights partner's approach aligns with their mission, strategic goals, and the day-to-day realities of their organization.

How is Generative AI being used in Medical Affairs insights?

Tools like Kwello's ElsieAI let Medical Affairs teams have chat-like conversations with their insight data, surfacing trends and citation-backed context without manually sorting through raw data.

Highlights from the 2024 MAPS Conference