Avoiding the Insights Graveyard:
Three Keys to Using AI on Insights Without Making It Worse
A live session with Scott Thompson, CEO of Acceleration Point, for Field Medical leadership, insight leads, and medical strategists.
- Your team captures more insights than ever, but naming three decisions those insights changed is harder than it should be.
- AI summarizes and themes insights well. The "so what" still doesn't reach the people who can act on it.
- Insights get reported up, then disappear, and field teams stop believing their input matters.
- Leave able to tell the difference between AI that changes decisions and AI that just organizes the graveyard better.
Save Your Spot
Free session for Field Medical leadership, insight leads, and medical strategists.
No cost to attend. Live Q&A included.
More Insights.
Same Graveyard.
Medical Affairs teams collect more insights than ever. AI now summarizes, themes, and dashboards all of it. Almost nothing changes.
"We capture more insights than ever, but I couldn't name three decisions they changed."
"AI summarizes and themes everything beautifully. The 'so what' still doesn't reach anyone who can act on it."
"Insights get reported up, then disappear. My team has stopped believing their input matters."
AI is about to make the insights graveyard bigger, not better. Polishing insights faster isn't the same as making them useful.
Scott Thompson walks through three keys to using AI on insights without making the graveyard bigger. None of them involve a better dashboard.
The difference between AI that drives change and AI that just organizes the graveyard comes down to direction, routing, and how insights get collected in the first place.
Three Keys to Using AI on Insights the Right Way
None of these are about better dashboards.
KIQs as Direction, Not Reporting
How Key Intelligence Questions point AI at the decisions your organization needs to make, not just at volume.
Routing Insights to the Right Audience
Why a field director and a CMO need different views of the same insight, and how to build that routing.
Collecting Insights the Right Way
What "done right" looks like when AI is used to collect insights, and how it protects the signals that matter most.
Stop Feeding the Graveyard
Join Scott Thompson live on October 22 for three keys to using AI on insights without making it worse.
Save My SeatScott Thompson on the Insights Graveyard
Scott Thompson on the Insights Graveyard
Scott Thompson
As CEO of Acceleration Point, Scott has spent his career helping Medical Affairs leaders move planning from a once-a-year exercise to something teams track monthly, working with leaders at more than 50 pharmaceutical companies and helping build the operational infrastructure, including the Kwello Insights Platform, that connects strategy to execution. He also hosts OnPoint: The Medical Excellence Podcast, where planning and measurement are regular topics with Medical Affairs leaders across the industry.
Insights Aren't the Problem. Direction Is.
Scott Thompson has spent his career watching Medical Affairs teams collect insights, and watching those insights go nowhere. He has sat in enough AI pilots to see exactly how a rushed rollout makes the graveyard bigger instead of smaller.
This session comes from that vantage point: not a vendor's pitch, but an operator's read on what changes when AI is aimed at the right questions.
Insights Aren't the Problem. Direction Is.
What Changes When Teams Get This Right:
- Key Intelligence Questions aimed at the decisions the organization is actually trying to make.
- The same insight routed into different views for the field director and the CMO.
- AI-assisted collection that sharpens signal instead of flattening it.
- Inconvenient insights preserved instead of smoothed away, and field teams who see their input matter.
From Insights Graveyard to Insights That Change Decisions
Direction Over Volume
A clear read on why KIQs exist to point AI at decisions, not to generate more reports.
Audience-Specific Routing
A method for routing the same insight into different views for different roles.
Collection Done Right
What separates AI collection that sharpens the signal from AI collection that flattens it.
A Way to Tell the Difference
A framework for telling AI that drives change apart from AI that just organizes the graveyard better.
Ready to Stop Feeding the Graveyard?
Join Scott Thompson live for three keys to using AI on insights without making it worse.
Free. 60 minutes. Live Q&A included.
Can't attend live? Register anyway, we'll send the recording.