AI Solutions for Medical Affairs Insight Generation: A Field Medical Case Study

Medical Affairs teams have been collecting field insights for decades -- yet most of that data still ends up unread, months late, or buried in a spreadsheet. In this webinar, Acceleration Point CEO Scott Thompson and a senior Field Medical director with over 20 years of experience in the cardiometabolic space dig into why insight generation keeps falling short, and how the latest generation of AI is finally making it possible to get answers in real time.

What You'll Learn

• Why insights keep disappearing into a black hole -- and what's really causing it. Tens of thousands of data points. Manual sorting in Excel. Reports that arrive four months after the insights were collected. Scott and his guest walk through the most persistent challenges field medical teams face in turning raw data into decisions leadership will actually act on.
• What changes when AI is purpose-built for Medical Affairs insights. Hear a firsthand account of using AI to answer a live strategy question in under two minutes -- with full citations, ranked topics, and the ability to drill deeper through conversational follow-up. Learn why citation transparency matters specifically in a Medical Affairs context.
• How to use AI for regional analysis, team coaching, and MSL-level feedback. Discover how filtering by territory, time range, or individual team member opens up new possibilities -- from spotting regional gaps to giving MSLs real-time coaching on insight quality before submission.
• How to get AI adopted in your organization -- practically. From engaging IT partners early to starting small with one contained use case, Scott and his guest share what has actually worked for teams navigating compliance review, user adoption, and accuracy testing in a regulated environment.

Speakers

Scott Thompson CEO, Acceleration Point Scott has spent over 15 years helping Medical Excellence leaders build effective Medical Affairs organizations. He brings a practitioner's perspective to AI adoption in the insights space -- focused on what field teams can implement and benefit from today.

Dave Harper Senior Field Medical Director, Cardiometabolic, Sanofi With more than 20 years in field medical -- first as an MSL and then as a director -- Dave brings deep hands-on experience in both insight collection and the organizational challenge of making that data useful. He shares candid lessons from leading Sanofi's U.S. cardiometabolic MSL team through early AI adoption.

[00:00] Introduction and Session Overview
[00:45] Meet Dave Harper: Background and Experience
[02:23] Challenges in Insight Generation
[11:49] AI Solutions for Insight Challenges
[23:39] Interactive Q&A: Insight Generation Challenges
[29:09] Implementing AI in Medical Affairs