Social Listening for Medical Congresses
Scott Thompson and Shruthi Menon break down how Medical Affairs teams can use social listening at congresses to surface meaningful insights -- without expensive platforms. From filtering noise to navigating compliance, this session offers a practical starting point for teams at any level of social listening maturity.
Acceleration Point’s Co-CEO Scott Thompson and Social Analytics Manager Shruthi Menon discuss how Medical Affairs teams can leverage social listening to maximize Congress insights. They discuss filtering through the noise, overcoming compliance challenges, and generating valuable insights to inform your medical strategy without needing expensive platforms. Whether you’re new to Social Listening or looking to enhance your capabilities, this session provides practical steps to start your journey.
Medical Affairs teams know that congresses generate valuable scientific intelligence -- but between the volume of sessions, the noise on social platforms, and concerns about compliance, most teams struggle to turn that activity into actionable insights. In this webinar, Acceleration Point Co-CEO Scott Thompson and Social Analytics Manager Shruthi Menon walk through a practical, step-by-step methodology for conducting congress social listening using tools your team already has access to -- no expensive platforms required.
What You'll Learn:
- How to identify which social platforms to monitor for a given congress, and why the congress website itself is the best place to start
- Search strategies for X (Twitter), LinkedIn, and YouTube -- including how to filter by engagement thresholds, date ranges, and disease-specific keywords to cut through the noise
- How to evaluate the relevance and credibility of the accounts sharing congress content, including how to identify HCPs outside your existing network
- How to organize your findings into a structured congress listening report covering volume, top topics, top authors, and therapy area insights
Speakers:
- Host: Scott Thompson, Co-CEO, Acceleration Point
- Shruthi Menon, Social Analytics Manager, Acceleration Point
[00:00] Introduction and Overview
[02:02] Guest Introduction and Session Outline
[06:22] Why Social Listening at Congresses
[27:48] Identifying Key Social Media Accounts
[28:29] Advanced Twitter Search Techniques
[37:49] Analyzing LinkedIn and YouTube Insights
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