Medical Planning: How to Go from Annual PowerPoint to Year-Round Action
Scott Thompson and Linda Traylor break down how to turn a medical plan into a document of direction, not a document of record, with practical steps for your next planning cycle.
Upcoming Live Webinar
September 10th, 11:00 am - 12:00 pm ET
Most medical plans follow the same structure: treatment landscape, data gaps, imperatives, activities, timelines. They also share the same fate. Opened once to build them, once to update them at the next planning cycle, and left untouched in between. In a 2025 survey of more than a thousand Medical Affairs professionals, only 3% said their current metrics were very effective at capturing what their teams deliver (MSL Society, 2025).
Scott Thompson (CEO, Acceleration Point) and Linda Traylor, PhD (VP of Medical Excellence, Acceleration Point) will walk through what separates the medical plans that hold up all year from the ones that quietly stall out after the launch meeting. The session is built for Medical Directors, Medical Strategists, and Medical Affairs Leadership who are ready to build a plan the team actually uses. If your medical plan gets built, presented, and then sits until the next cycle, this is the session to watch.
What You'll Learn
- Define the outcome your medical plan is aimed at on a scale you can actually measure, tied to a specific product, patient profile, or clinical decision
- State what your contribution measure conveys, and what it doesn't, so your team gets credit without over-claiming impact
- Translate plan imperatives into language commercial and executive stakeholders reference, not just approve
- Build the year-round rhythm that keeps the plan alive between planning cycles, so it functions as a document of direction rather than a document of record
- See how AI tools already available to your team can accelerate medical planning, from drafting outcome-anchored imperatives to keeping the plan alive between cycles
About Acceleration Point Webinars
Acceleration Point webinars bring Medical Affairs and Field Medical leaders together to share practical insights, emerging strategies, and real-world perspectives on the challenges shaping the industry. Each session is designed to support the professionals driving scientific exchange, field medical excellence, and Medical Affairs transformation.
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