Avoiding the Insights Graveyard: Three Keys to Using AI on Insights Without Making It Worse

Upcoming Live Webinar

October 22nd, 11:00 am - 12:00 pm ET

Medical Affairs teams capture more insights than ever. AI tools now summarize, theme, and dashboard all of it. Yet most of those insights still end up where they always have: reviewed, reported, and never acted on. The insights graveyard keeps growing, and the AI tools racing into Medical Affairs risk making it bigger, not better.

Scott Thompson (CEO, Acceleration Point) walks through three keys to using AI on insights without making that problem worse, and none of the three are about better dashboards. He covers how to aim AI at the decisions a Medical Affairs team is actually trying to make, how to route the same insight to different audiences, and what responsible AI-assisted insight collection looks like in practice.

What You'll Learn

• Why Key Intelligence Questions exist to point an organization toward decisions, not to generate more reporting volume
• How aiming AI at direction instead of volume changes what a Medical Affairs team actually does with an insight
• How to route the same insight into different views for different audiences, from field directors to portfolio leadership
• What "done right" looks like when using AI to collect insights, including how it protects the inconvenient insights that matter most
• How to tell the difference between AI that drives real change and AI that only organizes the insights graveyard more neatly

About Acceleration Point Webinars

Acceleration Point webinars bring Medical Affairs and Field Medical leaders together to share practical insights, emerging strategies, and real-world perspectives on the challenges shaping the industry. Each session is designed to support the professionals driving scientific exchange, field medical excellence, and Medical Affairs transformation.

Browse all webinars and resources