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Omnichannel, Digital, Optichannel in Medical Affairs: How To Stop Overcomplicating Your Strategy

Omnichannel in Medical Affairs does not need to be overwhelming. In this practical session, Justin Kulovsek, Head of Digital & Omnichannel Engagement at Acceleration Point, walks through a simple 4-step omnichannel framework that Medical Affairs teams can implement immediately. You’ll learn how to: Identify and prioritize the right HCP audiences Align digital channels with field […]

Omnichannel in Medical Affairs does not need to be overwhelming.

In this practical session, Justin Kulovsek, Head of Digital & Omnichannel Engagement at Acceleration Point, walks through a simple 4-step omnichannel framework that Medical Affairs teams can implement immediately. You’ll learn how to:

  • Identify and prioritize the right HCP audiences

  • Align digital channels with field medical strategy

  • Select compliant omnichannel channels with purpose

  • Use content to strengthen Scientific Exchange — not replace MSLs

This session is built specifically for:
Medical Affairs leaders, Field Medical leaders, Medical Excellence, Medical Communications, and Omnichannel/Digital leads supporting Scientific Exchange. 

If you’re struggling with:

  • Too many channels and tools

  • Fragmented cross-functional execution

  • Pressure to expand HCP engagement beyond existing relationships

  • Turning digital engagement into better field conversations

this webinar gives you a practical starting point.

Take our Omnichannel Assessment:
https://accelerationpoint.typeform.com/to/wcBnDDmS

Want to discuss your omnichannel strategy? Schedule a 20-minute conversation with Justin.  

#MedicalAffairs #Omnichannel #DigitalEngagement #MSL #ScientificExchange #PharmaStrategy

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