Justin Kulovsek: Digital & Omnichannel Lead | Acceleration Point | Resources

Roanoke, Virginia. Acceleration Point, a global consulting and software provider for Medical Affairs, has named Justin Kulovsek as its Head of Digital & Omnichannel Engagement. The appointment deepens the company's support for pharma and biotech organizations building coordinated, compliant digital engagement programs.

Key Takeaways

Acceleration Point has named Justin Kulovsek Head of Digital & Omnichannel Engagement, effective January 2026.
Kulovsek brings 20 years of digital strategy experience across pharmaceutical, biotech, and agency settings.
He has led omnichannel initiatives for organizations including Abbott, AbbVie, Amgen, Baxter, Horizon Therapeutics, and Jazz Pharmaceuticals.
In this role, Kulovsek will develop tailored omnichannel strategies and help clients build compliant digital channels that support scientific exchange with healthcare professionals.
The Medical Affairs Professional Society positions Medical Affairs as central to omnichannel engagement, coordinating communications so stakeholders receive accurate, consistent scientific information through their preferred channels, with accuracy and compliance maintained throughout.

Digital omnichannel engagement in Medical Affairs is the practice of coordinating scientific communications across digital and in-person channels so that healthcare professionals receive consistent, relevant information regardless of where or how they engage.

With deep experience in healthcare marketing and Medical Affairs enablement, Justin Kulovsek brings strategic vision, hands-on operational experience, and digital execution to Acceleration Point. Kulovsek has held leadership positions across pharmaceutical, biotech, and agency settings. Over his 20-year career, he has helped build digital strategies for Abbott, AbbVie, Amgen, Baxter, Horizon Therapeutics, and Jazz Pharmaceuticals.

"Justin brings a wealth of experience in omnichannel, digital strategy, and Medical Affairs enablement to Acceleration Point," said Scott Thompson, CEO of Acceleration Point. "He has worked across the industry, leading omnichannel initiatives that elevate how organizations engage with healthcare professionals. His deep understanding of the regulatory landscape, scientific communication, and the realities of field engagement uniquely positions him to help our clients navigate the complexity of modern engagement. We're excited to bring his expertise to our team and to our clients as we continue expanding our capabilities in strategic omnichannel execution."

At Acceleration Point, Kulovsek will lead the development of tailored omnichannel engagement strategies for pharma and biotech customers, including:

Identifying new scientific audience segments and engagement opportunities for Medical Affairs teams
Building effective, compliant digital channels that support scientific exchange with healthcare professionals (HCPs)
Coordinating content across platforms to maintain consistency, medical accuracy, and strategic alignment

Kulovsek will work directly with customers to operationalize digital and omnichannel capabilities within their organizations, from strategy through implementation. His approach reflects the same four-step, audience-first thinking he outlines in How Medical Affairs Teams Can Simplify Omnichannel Strategy.

Acceleration Point is a provider of insight solutions and consulting for Medical Affairs teams, with a mission to help teams learn from leading KOLs around the world. The company focuses on improving how Medical Affairs gathers, analyzes, and uses insights to support better-informed scientific engagement. Acceleration Point is a global company with offices in Roanoke, Virginia, and London, United Kingdom.

Curious how an omnichannel approach could support your Medical Affairs team? Reach out to our team.

Frequently Asked Questions

What is digital omnichannel engagement in Medical Affairs?

Digital omnichannel engagement in Medical Affairs is the coordinated use of digital and in-person channels to deliver consistent scientific communications to healthcare professionals. The approach keeps content and messaging aligned across platforms, reflecting the compliance and accuracy standards Medical Affairs teams are responsible for maintaining.

What experience does Justin Kulovsek bring to Acceleration Point?

Justin Kulovsek brings 20 years of experience in healthcare marketing and Medical Affairs digital strategy. He has led omnichannel initiatives for major pharmaceutical and biotech organizations, including Abbott, AbbVie, Amgen, Baxter, Horizon Therapeutics, and Jazz Pharmaceuticals, across both in-house and agency settings.

What will Justin Kulovsek lead at Acceleration Point?

At Acceleration Point, Justin Kulovsek leads the development of tailored digital and omnichannel engagement strategies for pharma and biotech clients. His work spans scientific audience identification, compliant HCP channel development, and cross-platform content coordination, from strategy through implementation.

What is Acceleration Point's role in Medical Affairs omnichannel strategy?

Acceleration Point is a consulting and software provider that helps Medical Affairs organizations design and operationalize digital engagement programs. The company supports clients through strategy development, technology alignment, and implementation of compliant omnichannel approaches.

Justin Kulovsek Joins Acceleration Point as Head of Digital & Omnichannel Engagement