KOL Social Media Monitoring Platform for Medical Affairs | Acceleration Point | Resources

ROANOKE, Va., June 15, 2021 -- Acceleration Point, a Medical Affairs consulting firm that helps pharmaceutical clients improve the execution of Medical Affairs strategies, today announced the launch of its enhanced Key Opinion Leader (KOL) Social Media Monitoring Platform.

The newly enhanced platform makes it easier for Medical Affairs teams to identify scientific insights, surface KOL engagement opportunities through advanced text analytics, and identify new Digital Key Opinion Leaders (DKOLs). Built and customized specifically for Medical Affairs teams in the pharmaceutical industry, the KOL Social Media Monitoring Platform consolidates insights and engagement opportunities -- covering both existing KOLs and newly identified DKOLs -- in a single, continuously updated environment. The tool surfaces details on the scientific conversations KOLs are having about topics most relevant to Medical Affairs leaders, with content refreshed on a daily basis.

In a recent comparison, the platform surfaces up to five times more content than other monitoring platforms. This is attributed to a scientific search methodology that captures both content owned by KOLs and content that mentions or quotes KOLs -- drawing from millions of sources across news, social media, forums, video sharing platforms, and the broader web. This breadth of coverage also supports the identification of non-traditional DKOLs: credentialed experts who are actively discussing relevant science and have meaningful reach among healthcare professionals in related specialties.

"A key differentiator of our platform, is that it is focused on relevant scientific discussion from your KOLs and new Digital KOLs reducing the distraction of irrelevant content," said David Voight, Co-CEO of Acceleration Point. "Through our scientific-based text analytics and natural language processing, leaders in Medical Affairs can quickly identify new insights and find new opportunities to engage."

The capability Medical Affairs leaders have responded to most enthusiastically is the platform's advanced analytics, which surfaces the treatments, diseases, and relevant scientific topics being discussed by KOLs and DKOLs. These analytics are accessible through an easy-to-use search interface, a guided discovery tool, and a share of digital voice report.

As Medical Affairs teams map scientific social networks, the platform also supports deeper analysis through a complete follower view. Users can quickly see the names and specialties of all healthcare providers and relevant medical organizations that follow their KOLs. Included reach measures allow users to quantify the relative social impact of each expert and rank them accordingly -- supporting more informed KOL identification and prioritization decisions.

"Our platform is unique to the industry in that we offer much more data than any other provider and update it on a daily basis giving a real-time detailed understanding of the conversations KOLs and DKOLs are having and their reach of influence," said Scott Thompson, Co-CEO of Acceleration Point. "While I am thrilled that Acceleration Point is providing the best-in-class KOL Social Monitoring Platform in the pharmaceutical industry, what is most exciting is helping our clients use it to generate new insights, identify new digital KOLs, and find new opportunities to engage with KOLs."

As Medical Affairs professional societies such as MAPS have increasingly documented, the shift toward digital scientific exchange has made social monitoring a meaningful component of modern KOL engagement strategy. Understanding not just who KOLs are, but what they are discussing and who is in their scientific network, strengthens the Medical Affairs team's ability to engage with purpose and relevance.

For Medical Affairs teams building or refining their approach to KOL intelligence, resources on digital KOL engagement strategies and actionable insights from KOL social monitoring offer practical context for teams at different stages of maturity.

About Acceleration Point

Acceleration Point helps Medical Affairs teams execute their medical strategies through better processes, purpose-built tools, and actionable data. Headquartered in Roanoke, Virginia, USA, and with offices in London, Acceleration Point provides support for global KOL engagement, insight generation, operational excellence, and KOL social monitoring. For more information, visit www.accelerationpoint.com. Follow us on LinkedIn.

Acceleration Point Launches KOL Social Media Monitoring Platform for Medical Affairs

About Acceleration Point

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