Operational & Strategic Reporting in Medical Affairs with Kjersten Teeter of Blueprint Medicines

Reporting in Medical Affairs has evolved well beyond activity counts -- but many organizations are still struggling to make the leap from operational metrics to strategic narratives that resonate with leadership. That gap is exactly what this episode addresses.

Scott Thompson, CEO of Acceleration Point, sits down with Kjersten Teeter (Associate Director, Medical Operations at Blueprint Medicines) to explore what it takes to build reporting systems that reflect the true value of Medical Affairs. The conversation covers the distinction between operational and impact reporting, the challenges teams face when implementing dashboards, and how AI and advanced analytics are beginning to reshape what's possible. If you're responsible for building or improving reporting infrastructure in your Medical Affairs organization, this episode is a practical starting point.

Key Takeaways:

• Operational reporting and impact reporting serve different purposes -- Operational reports track activity and efficiency; impact reporting tells the story of scientific value delivered. Both matter, but they require different inputs, audiences, and narratives.
• Dashboards need a clear owner and a clear purpose -- Effective Medical dashboards don't happen by accident. They require intentional design, stakeholder alignment, and ongoing maintenance to remain meaningful.
• Metrics without narrative lose their power -- Data aligned to organizational goals tells a story. Data without context just creates noise. Kjersten emphasizes the importance of framing metrics in ways that resonate with Medical leadership.
• Implementation challenges are often structural, not technical -- The hardest part of building reporting systems isn't the technology -- it's defining what to measure, getting cross-functional agreement, and sustaining the effort over time.
• AI and advanced analytics are expanding what's measurable -- Kjersten shares how emerging tools are beginning to surface insights that were previously inaccessible, and what Medical Operations teams should be thinking about as they evaluate these capabilities.

About Our Guest

Kjersten Teeter is Associate Director, Medical Operations at Blueprint Medicines. She brings deep operational expertise to the challenge of building reporting systems that connect Medical Affairs activity to strategic organizational goals.

Connect with Kjersten on LinkedIn: https://www.linkedin.com/in/kjersten-teeter-21526b59/

About OnPoint: The Medical Excellence Podcast

OnPoint: The Medical Excellence Podcast delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.

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